The 2024 SEC Football Championship was a high-stakes, multi-venue project requiring speed, scale, and precision. This year marked a major format change for the SEC — eliminating its traditional East vs. West division structure. That shift meant faster timelines, additional signage needs, and more detailed cross-team collaboration. Working alongside my Creative Director and Sales Manager, I led the creation and design production across venues including Mercedes-Benz Stadium, Marriott Marquis, Signia, and Hyatt Regency. We aligned with SEC brand guidelines and adapted visuals to fit each space, while staying responsive to team and sponsor updates in real-time.
I created a scalable system of templates that streamlined approvals and ensured visual consistency across all deliverables. From directional signage and VIP suite sections to lobby installations, concourse graphics, and branded sponsor displays, each design element was tailored to its environment while staying true to the SEC’s visual identity. The result was a unified experience that carried fans seamlessly from hotel lobbies to the energy of the stadium.
The 2024 SEC Football Championship delivered a standout branded experience across multiple touchpoints. The visuals helped define the tone of the event, increase sponsor visibility, and ensure fans stayed informed and immersed at every stage.
Role: Associate Creative Director/Designer at CSE Graphics
Client: Southeastern Conference (SEC)
Creative Director: Vince Maggio
Tools: Adobe Illustrator, InDesign, Photoshop
Year: 2024
Project Type: Environmental & Event Design
Applications: Large-Format Signage, Wayfinding, Partner/Sponsor Branding
Client: Southeastern Conference (SEC)
Creative Director: Vince Maggio
Tools: Adobe Illustrator, InDesign, Photoshop
Year: 2024
Project Type: Environmental & Event Design
Applications: Large-Format Signage, Wayfinding, Partner/Sponsor Branding
