The 2024 SEC Football Championship was a large-scale, multi-venue event requiring rapid production, adaptive branding, and cross-functional coordination. With structural changes to the conference format, the project demanded expanded signage systems and accelerated timelines across stadium and hospitality environments.
Multi-Venue Branding System
Wayfinding & Sponsor Visibility
Stadium Integration
Role: Associate Creative Director/Graphic Designer
Client: Southeastern Conference (SEC) (via CSE Graphics)
Creative Director: Vince Maggio
Tools: Adobe Illustrator, InDesign, Photoshop
Year: 2024
Project Type: Environmental & Event Design
Applications: Large-Format Signage, Wayfinding, Partner/Sponsor Branding
Client: Southeastern Conference (SEC) (via CSE Graphics)
Creative Director: Vince Maggio
Tools: Adobe Illustrator, InDesign, Photoshop
Year: 2024
Project Type: Environmental & Event Design
Applications: Large-Format Signage, Wayfinding, Partner/Sponsor Branding