As my creative career evolved, so did the need for a personal brand identity that felt intentional and aligned. I set out to design a visual system that could unify my presence across platforms while reflecting my growth as both a designer and a storyteller. The original mark — a simple AS monogram — was reimagined into a butterfly, symbolizing transformation and creative freedom. This evolution became the heart of a new visual system that balances boldness with softness, structure with expression.
This rebrand helped me reconnect with my creative voice and show up more confidently across all channels. Since launching, I’ve received stronger engagement, clearer recognition, and a renewed sense of alignment between who I am and how I present my work.
Role: Designer & Brand Strategist
Tools: Illustrator, Photoshop, InDesign
Year: 2025
Project Type: Personal Brand Identity
Applications: Resume, Portfolio, Social Media, Website
Tools: Illustrator, Photoshop, InDesign
Year: 2025
Project Type: Personal Brand Identity
Applications: Resume, Portfolio, Social Media, Website
