As part of the WIT Sports interview process, I was challenged to develop a multi-platform fan engagement campaign for a team of my choice. The brief outlined three deliverables — a branded fan wall frame, a 2-bit mobile runner game, and a splash image template — each needing to reflect WIT’s brand of immersive, sponsor-aligned fan activations.
I chose the Aces for their bold brand and active social presence — an ideal fit for WIT’s digital-forward style. Each activation was designed to be visually cohesive, brand-aligned, and fan-driven.
The fan frame allows fans to share their own photos within the Aces’ visual language. The runner game features an 8-bit player sprinting through a Vegas-themed course, dodging dice and collecting Nike swooshes. The splash template is designed for future promos, balancing player features with CTAs and prize callouts.
Though speculative, this campaign shows my ability to merge visual storytelling with sponsor alignment and fan engagement — all within a clear, creative brief.
Role: Visual Designer
Client (Spec): WIT Sports
Tools: Illustrator, Photoshop
Year: 2025
Type: Campaign Design; Fan Engagement, Social Media/Wed Design, Marketing
Applications: Social Activation, Game UI, Promo Assets
Client (Spec): WIT Sports
Tools: Illustrator, Photoshop
Year: 2025
Type: Campaign Design; Fan Engagement, Social Media/Wed Design, Marketing
Applications: Social Activation, Game UI, Promo Assets
