WIT Sports is a leading digital platform that empowers sports teams to elevate fan engagement through immersive, branded activations.
This campaign was created as part of the WIT Sports interview process. WIT Sports provided a design brief challenging me to develop three fan engagement activations for any team of my choosing. The activations needed to feel authentic to WIT’s brand of fan engagement and align with a sponsor that was already connected to the team.
✧ Research & Strategy
I began by exploring WIT Sports’ past activations to understand their design style and the types of fan experiences they have successfully delivered. During this research, I noticed that WIT had not yet worked with the Las Vegas Aces, a team with a strong visual identity and an active, passionate fanbase on social media. As a WNBA fan, I saw this as a unique opportunity to present a campaign that could manifest a new client for WIT.
After choosing the Aces, I researched their branding, social presence, and sponsor relationships. I identified Nike as an ideal partner because of their existing relationship with the Aces and their history of storytelling through sports. This research guided my design decisions, ensuring the activations would align with both the team’s brand and WIT’s approach to fan engagement.
✧ Creative Solutions
Understanding how active WNBA fans are on social media, I chose to design an Instagram post influenced fan wall frame. The frame would allow fans to share their own images while staying within the Aces' brand style. Knowing the Aces' strong Instagram presence, I styled the frame to reflect their existing social media aesthetic, making it immediately recognizable. The frame is reusable, adaptable for future events or promotions.
After exploring WIT’s past activations, I saw an opportunity to create a mobile runner game that felt true to their style. The game features a 2-bit Aces player running through a Vegas-themed course, collecting Nike swooshes for energy and dodging obstacles like dice and coins. This concept not only ties in Nike as a sponsor but also keeps fans actively engaged.
The splash image was designed as a reusable template for future promotions. My goal was to keep it simple but engaging, with clear visual hierarchy — a player highlight, prize highlight, and a strong call to action (CTA). This layout ensures fans can easily recognize the Aces and feel encouraged to participate.
✧ Execution & Impact
Throughout the project, I prioritized maintaining consistent branding for both the Aces and Nike while ensuring each activation felt true to WIT’s style of fan engagement. My role combined creative strategy and visual design — leading concept development, designing each activation, and presenting my ideas. Although this work was spec and did not lead to my hire, it serves as a strong example of my ability to align creative ideas with brand goals.
Project Scope
✧ Discovery & Research
✧ Concept Development
✧ Fan Wall Frame
✧ Runner Game Mockup
✧ Splash Image Template
✧ Visual Design & Branding
✧ Consistent Branding for Sponsor & Team
Mobile Runner-Style Game – Engaging fans with an interactive, fast-paced experience.
Social Media Fan Wall – Celebrating fans with real-world imagery and Aces pride.
Giveaway Promotion – Highlighting A’ja Wilson and offering fans a chance for courtside seats.
