Etherea was created to redefine streetwear, carving out a space for those who embrace individuality and resist categorization. The brand celebrates self-expression through bold, retro-inspired designs fused with a modern, futuristic edge.
But even groundbreaking ideas need a distinctive identity. I developed Etherea to connect with an audience ready to stand out, creating a brand that inspires confidence and creativity.
“Embrace the Unseen. Express Your Individuality.”
From designing a sleek logo inspired by Y2K aesthetics to crafting a striking mix of bold and muted tones, every element was carefully chosen to evoke a sense of modern nostalgia. The typography is clean yet expressive, striking the perfect balance between readability and flair, reflecting Etherea’s duality of boldness and sophistication.
The debut collection features vibrant mesh shorts and graphic tees that combine retro patterns with contemporary silhouettes, creating a bold statement. Each piece is designed to resonate with individuals who value both comfort and style, encouraging them to embrace their uniqueness. The brand’s ethos, “Embrace the Unseen. Express Your Individuality,” is woven into every design, making Etherea more than just a label—it’s a movement for self-expression.
I launched Etherea through a carefully curated campaign that included teaser reels, carousel posts, and a sleek e-commerce website. These touchpoints were designed to build anticipation and connect with a diverse audience eager to express their individuality through bold, stylish apparel. The response has been exciting, with early adopters embracing the brand's message and vision.
As Etherea continues to grow, I am committed to maintaining its ethos of celebrating the unseen and inspiring individuality in every piece, ensuring that the brand evolves without losing sight of its core mission.
