Etherea is a bold streetwear brand I created to carve out space for those who exist outside of easy labels. Choosing one lane has never come naturally to me — by society’s standards, I’ve always been too soft, too hard, too visible, or too hidden. This brand is my response: a creative declaration of individuality, identity, and self-expression.
I started by defining Etherea’s core values: visibility for the unseen, expression without compromise, and style rooted in personal truth. I then built a distinct brand identity system with retro-futuristic influences — bold logos, custom type, and a color palette that merges softness with strength.
From the start, I prioritized sustainability and accessibility. The debut was built using a print-on-demand model to minimize waste and make the collection available to more people. The launch collection features mesh shorts, tees, and accessories that fuse Y2K nostalgia with future-forward energy. Designs include psychedelic butterflies, soft gradients, retro stars, and more — all layered with intention to tell stories of queerness, softness, and strength.
Every piece was crafted to stand out but remain wearable. Whether subtle or bold, each garment invites the wearer to embrace the parts of themselves that don’t fit into a box.
Etherea is meant to resonate deeply with a community of creatives, outsiders, and in-betweeners. From Instagram engagement to positive customer feedback, the brand aims to become a mirror for people like me who are rarely seen in mainstream streetwear.
Role: Brand Creator & Lead Designer (Creative Direction, Logo Design, Typography, Apparel Design, Vendor Coordination)
Tools: Adobe Illustrator, Photoshop, Figma, Wix
Year: 2024
Project Type: Brand Identity, Apparel Design, E-Commerce
Applications: Streetwear Collection, Brand Identity System, POD Fulfillment
Tools: Adobe Illustrator, Photoshop, Figma, Wix
Year: 2024
Project Type: Brand Identity, Apparel Design, E-Commerce
Applications: Streetwear Collection, Brand Identity System, POD Fulfillment
