Etherea is a bold streetwear brand I created to carve out space for those who exist outside of easy labels. Choosing one lane has never come naturally to me — by society’s standards, I’ve always been too soft, too hard, too visible, or too hidden. This brand is my response: a creative declaration of individuality, identity, and self-expression.
I started by defining Etherea’s core values: visibility for the unseen, expression without compromise, and style rooted in personal truth. I then built a distinct brand identity system with retro-futuristic influences — bold logos, custom type, and a color palette that merges softness with strength.The launch collection features mesh shorts, tees, and accessories that fuse Y2K nostalgia with future-forward energy.
Etherea is meant to resonate deeply with a community of creatives, outsiders, and in-betweeners. From Instagram engagement to positive customer feedback, the brand aims to become a mirror for people like me who are rarely seen in mainstream streetwear.
Role: Brand Creator & Lead Designer
(Creative Direction, Logo Design, Typography, Apparel Design, Vendor Coordination)
Tools: Illustrator, Photoshop, Figma, Wix
Year: 2024
Project Type: Brand Identity, Apparel Design, E-Commerce
Applications: Streetwear Collection, Identity System, POD Fulfillment
(Creative Direction, Logo Design, Typography, Apparel Design, Vendor Coordination)
Tools: Illustrator, Photoshop, Figma, Wix
Year: 2024
Project Type: Brand Identity, Apparel Design, E-Commerce
Applications: Streetwear Collection, Identity System, POD Fulfillment
