Being Coffee Roasters is a concept brand I created during my identity design course. The challenge was to build a brand that felt both nostalgic and contemporary while staying rooted in authenticity, community, and great coffee. Inspired by the story of three friends who turned their shared passion into something bigger, the brand was imagined as a celebration of connection and craftsmanship.
I started with research into coffee culture, brand storytelling, and competitor aesthetics to understand how to balance tradition with modern appeal. From there, I developed a full identity system — complete with logo design, color palette, typography, and social media templates — all unified in a brand guide to ensure consistency across platforms.
To bring the brand to life, I designed promotional materials and a website layout that extended the identity across both print and digital touchpoints. The result was a concept that captured the warmth of community while maintaining a clean, contemporary look that could resonate with modern coffee lovers.
Role: Brand Designer
Client (Spec): Concept Project
Tools: Illustrator, Photoshop, InDesign
Year: 2021
Project Type: Brand Identity
Applications: Logo Design, Visual Identity System, Brand Guidelines, Website Layout, Promotional Materials
Client (Spec): Concept Project
Tools: Illustrator, Photoshop, InDesign
Year: 2021
Project Type: Brand Identity
Applications: Logo Design, Visual Identity System, Brand Guidelines, Website Layout, Promotional Materials
