Being Coffee Roasters is a concept brand created as part of my identity design course in college. The project began as a reimagined brand identity for a fictional coffee brand rooted in authenticity, community, and great coffee. The concept was inspired by the idea of three friends who transformed their passion for coffee into a brand grounded in storytelling and connection.
✧ Design Process
This project began with thorough research. I explored the origins of the coffee culture, brand storytelling techniques, and competitor aesthetics to ensure the brand felt both nostalgic and contemporary. I leaned into a narrative of community and craftsmanship, blending warmth with modern design elements.
I developed a complete brand identity, including a brand guide to maintain consistency across all touchpoints. This guide covered logo design, color palette, typography, and social media templates. I also designed a website layout and promotional materials, making the brand feel cohesive across both digital and print.
Project Scope
✧ Brand Identity Design
✧ Logo Creation
✧ Social Media Templates
✧ Website Layout Design
✧ Digital and Print Collateral
✧ Branded Merchandise Design
A versatile logo collection that captures the balance of tradition and modernity.
A welcoming digital space that brings the brand’s story to life.
Thoughtful, branded merchandise designed to strengthen customer connections.
