Be Well Physical Therapy & Wellness was founded with a mission to help people achieve better health and happier lives through physical therapy and wellness coaching. My friend, the founder, approached me with a brand name and a collection of ideas after completing her studies. My role was to bring those ideas to life by developing a cohesive brand identity and a digital presence that would reflect her vision.
✧ Design Process
I began by exploring the brand’s values and mission, ensuring the visual identity would communicate trust, calm, and professionalism. After moodboarding and concept sketching, I developed the brand’s key visual elements:
✧ A soothing, nature-inspired color palette to evoke peace and wellness.
✧ A lotus flower logo symbolizing growth, balance, and renewal.
✧ Clean, easily readable typography for clarity and professionalism.
I refined these elements, testing them across various applications, including digital and print materials, to ensure consistency.
✧ Website & Digital Presence
After we finalized the brand identity system and guidelines, I began researching and iterating for the website. The website was designed to be user-friendly, allowing visitors to explore services, book appointments, and access wellness resources. I focused on a clean, intuitive layout that prioritized user experience, making it easy for clients to connect with Be Well.
Project Scope
✧ Brand Identity Design
✧ Logo Design and Variations
✧ Visual Identity System
✧ Website Design
✧ Digital and Print Collateral
The logo and brand colors applied to digital and print materials, creating a unified brand presence.
A cohesive brand system featuring a calming color palette and a versatile lotus flower logo.
A clean, intuitive website that highlights services, wellness resources, and appointment booking.
A responsive mobile layout that ensures easy navigation on any device.
