AURA is a self-initiated brand concept for a makeup artist and beauty studio, created as a way to sharpen my visual identity skills. I wanted the brand to feel expressive and elevated while still fitting naturally within the beauty space. The identity centers around a custom wordmark with subtle celestial details that give AURA its own sense of personality.
Role: Brand Designer
Client: Self-Initiated Concept
Tools: Illustrator, Photoshop, InDesign, Figma
Year: 2025
Project Type: Brand Identity Concept
Applications: Visual Identity, Social Media, Business Collateral
Client: Self-Initiated Concept
Tools: Illustrator, Photoshop, InDesign, Figma
Year: 2025
Project Type: Brand Identity Concept
Applications: Visual Identity, Social Media, Business Collateral
