BOWL'D is a brand identity concept created in response to Designer Briefs challenge for a modern salad bar built around making healthy eating feel less boring. The original brief called for branding and a loyalty card, which I expanded into broader visual system with a playful custom wordmark and an energetic approach to the brand's voice.
Role: Brand Designer
Client (Spec): BOWL'D / Designer Briefs
Tools: Illustrator, Photoshop, InDesign
Year: 2025
Project Type: Brand Identity Concept
Applications: Visual Identity, Loyalty Card, Social Media, Environmental Graphics, Campaign
Client (Spec): BOWL'D / Designer Briefs
Tools: Illustrator, Photoshop, InDesign
Year: 2025
Project Type: Brand Identity Concept
Applications: Visual Identity, Loyalty Card, Social Media, Environmental Graphics, Campaign
